As a web writer for a few years now, I have been closely interested in new technologies and their impact on our profession. And I must say that Artificial Intelligence (AI) is perhaps THE revolution of recent years in online content writing!
In this article, I invite you to join me in exploring the main ways in which AI is deeply transforming the daily lives of web writers. Hold on tight, we’re going straight to the heart of the matter!
Automated Writing to Boost Productivity
One of the major changes brought about by AI is the advent of automated content generation. Algorithms like GPT-3 developed by OpenAI are now capable of analyzing vast amounts of text to derive linguistic models. As a result, they can produce content from A to Z on specific topics: articles, blog posts, product descriptions, even chatbot scripts!
For us, web writers, these AI technologies are clearly a blessing. We can automate all tedious and time-consuming writing tasks, and focus on what truly adds value: structuring the content, finding the right angle, and adding our unique writing flair. Gone are the hours spent filling pages; AI takes care of generating solid drafts, and we take over to enhance them.
It’s an absolutely incredible boost in productivity! Since using automated writing tools, I have been able to multiply my deliverables by 5. No more pulling my hair out over endless product descriptions; AI writes all of that in seconds. I can now devote myself to much more strategic and interesting tasks. In short, AI-generated content is truly one of the major revolutions in our industry!
Finely Analyzing Performance through Machine Learning
Another revolutionary superpower of AI is its ability to analyze our content’s performance in a highly precise manner. Thanks to machine learning techniques, tools like Clearscope can ingest all our data: traffic, bounce rates, shares, and more.
By cross-referencing and comparing this information, AI algorithms can draw extremely valuable insights. We discover what type of content works best, the most effective keywords, identify potential areas for improvement, and benchmark our content against competitors…
In short, we suddenly have access to a wealth of strategic insights to deeply understand what works or not in our editorial line. This really boosts the impact and performance of our articles! Our content has never been so relevant and effective in terms of business results, thanks to AI.
The quality of the data compared to what we could do manually before is night and day. AI saves us a lot of time and gives us access to unprecedented strategic information. It’s simply the best of the best!
Customized Personalization to Engage Each Reader
As you know, in a world saturated with information, capturing and especially maintaining the reader’s attention is a huge challenge. Fortunately, artificial intelligence algorithms now allow us to create customized content for each user profile!
By finely analyzing their personal data, browsing history, and interactions with our content, AI can determine the ultra-specific interests of each of our readers. And thus offer them content perfectly aligned with their expectations!
No more creating generic articles that don’t speak to anyone. We can now individually engage each reader by serving them the ideal content.
It’s just magical! Our readers are much more engaged, the bounce rate decreases, and the time spent on the site increases. We build loyalty with our audience by creating a connection. In short, personalized content thanks to AI is our new secret weapon to engage each reader profile to the maximum!
Optimizing Writing Quality
As web writers, producing impeccable, high-quality content with no mistakes can be challenging when pressed for time. But once again, artificial intelligence can give us a much-welcomed helping hand!
Tools like Grammarly now use highly advanced AI algorithms to analyze our writing in real-time while we compose and detect any issues: grammar or spelling mistakes, poorly constructed sentences, stylistic problems, you name it!
Not only does AI detect imperfections in real-time, but it can even correct them automatically. We save a lot of time on corrections, while producing much more qualitative and impeccable content. A must to preserve our credibility as authors!
As someone who can sometimes be absent-minded when it comes to spelling, AI saves me by improving my prose. I can focus on the substance and value of the content, and the form is automatically refined in the background. I have never had so much confidence in the quality of my writing!
Big Data Competitor Monitoring
Finally, in 2022, creating a good editorial strategy without efficient and constant competitor monitoring is impossible. Once again, artificial intelligence proves to be extremely useful in making our lives easier!
Thanks to tools like Buzzsumo that analyze billions of content pieces using AI, we can detect in just a couple of clicks the trendiest topics in our sector, innovative angles to explore, and inspiring examples.
We identify all editorial opportunities to stand out. Not to mention the ability to finely analyze our competitors to benchmark our content against theirs and identify their strengths and weaknesses. So many valuable insights to create truly differentiating content!
As you can see, artificial intelligence is clearly revolutionizing our profession as web writers. Now, it’s up to us to train ourselves and adopt these technologies to reap all the benefits in terms of productivity, creativity, and editorial quality! In my opinion, the future of the profession is 100% heading in that direction. What about you? I’m curious to hear your thoughts on the subject!